HOT MBA PROJECT TITLES / HOT MBA PROJECT TOPICS

“HOT MBA Project TITLES & MBA DISSERTATION Topics FOR Final Semester STUDENTS”


MBA HR Topics
Performance appraisal/ performance management system
Human resource information system
Recruitment / selection methods
Attrition/retention
Compensation
Employee satisfaction/surveys
Organizational design, governance
Performance measurement/mgmt
Succession management
Training & development

MBA Finance Topics


cash management
management of financial services
working capital
inventory control
Audit and Accounting
Budgeting/Cost Control
Business Valuations
Cost Benchmarking
Electronic Funds Transfer
Factoring/Financing
Product/Customer Profitability
Project Assessment, Feasibility
Risk Management

MBA Marketing Topics


Green marketing
Logistics
Supply chain management
e logistics and e scm
reverse logistics and reverse supply chain
Internet Marketing
Market Assessment/Planning
Market Research/Surveys/Focus Groups
New Product Development/Design
Pricing Strategy
Revenue Management
Sales force Management
Advertising and Promotion/PR
Branding
Customer Relationship Mgmt CRM
Data Mining/Data Driven Mktg
Direct Marketing Customer Satisfaction Survey
Consumer Perception Survey
Service Quality Study
Service Blueprinting
Service Process Mapping – Back stage, on-stage
Improving service quality using service blueprinting
Competition Analysis
Service standards
Study on effectiveness of employee’s role in service delivery
Effectiveness of channels (distributors) in service delivery
Effectiveness of channels (on-line/ Internet) in service delivery
Customer Data Analysis
Study of Institutional markets
Effectiveness of promotion schemes
Measurement of Brand awareness and brand perception
Customer Loyalty study
Study of purchase influencing factors
Customer Profiling
Advertising effectiveness study