MBA PROJECT WORLD

UK MBA DISSERTATION TITLES / UK MSC DISSERTATION TITLES / UK MBA DISSERTATION TOPICS / UK MSC DISSERTATION TOPICS

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Customers perceptions of the use of internet in the marketing communication. A case study of retail laptop company

Combining the benefits of traditional commerce and e-commerce with m-commerce benefits in the retail industry

Category management

The effective way of managing retail business

Online consumer sales promotion in retail clothing companies -A study of four companies’ websites

“Food retailing during economic downturn. In what way can marketing strategies be adapted to changing consumer’s behavior? Case study of two retailers”

Marketing strategies during financial crisis

Environment friendiliness as a marketing strategy by retail store

Winning in a global market: importance of training to be successful in international marketing

Winning in a global market: importance of training to be successful in international marketing

Online marketing versus direct marketing. Which is a better strategy?

How can amazon.com charge a premium price over rivals such as play.com?

How do banks vary their product offerings based on social class? The case of india

How can firms successfully combine online and offline shopping features? The case of amazon.com.

How do consumers react to brand alliances online? The case of amazon.com and Wal-Mart

Event marketing as a business promotion tool - case study of four mnc's

Viral video marketing as a digital communication tool and its effect

Green supply chain management in the uk and china construction industry

Reviewing the discourse on what csr and sustainability means for business and compare a range of csr reports with sustainability reports to identify the differences

Corporate environmental reporting in the chemical and pharmaceutical industry: developing a best practice framework and study of recent practice in hungary and the united kingdom

Identifying environmental performance indicators for non-manufacturing companies: the case of gardline marine sciences group

Environmental friendliness as a marketing strategy - marketing through business websites

Role of event marketing as a business promotion mix of mnc's

Analysis of strategies for effective strategic alliances among the global telecommunication companies

Role of online communications via multimedia and text only emails and to identify attitudes of consumers towards e-mail reflect their behaviour

Place marketing - critical factors to success in global business -  case study of europe and usa

A study of blogs as a marketing and communication tool used by sme's for getting global customers

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